Who would’ve thought the water heater would become the 'must-have' product of the 2020s? Yet here it is, a key player in the energy efficiency game. This super-efficient electric technology, capable of connecting to the grid, aligns perfectly with the ambitious goals many programs are beginning to tackle—whether it’s decarbonization or electrification. Heat pump water heaters are just beginning to make their mark, with less than 3% of market share. The upside? Tremendous growth potential—and thanks to utility incentives, the price tag is more attractive than ever for customers. It’s the right measure for the right industry at the right time.

Enhancing the Energy Customer Experience

Remember when food delivery apps were a novelty? Now, they’re a daily staple—giving customers control, convenience, and options at their fingertips. Today’s customers expect choice, convenience, and support every step of the way. When we ay "the best customer experience," this is what we’re talking about. While our industry has yet to replicate this level of service fully, significant strides are being made, and the momentum is building. Here are three key strategies that will drive your programs to new heights:

• Personalized, transparent customer engagement: Empower customers with clear choices and control over their experience, especially when introducing heat pump water heaters and other energy-efficient measures.
• Direct-to-customer marketing and education: Work with utilities and their implementation teams to effectively communicate and connect with customers, building trust and loyalty.
• Synergistic supply chain approach: Foster a collaborative approach where all partners focus on serving the customer's needs, ensuring everyone benefits.

These strategies form the backbone of the Product Advisor Plus platform, which has helped utility clients adopt a challenging, nuanced measure such as heat pump water heaters.  

Succeeding in the current DSM environment

Resource Innovations’ (formerly TechniArt’s) Product Advisor Plus platform offers programs a straightforward, customer-first approach that leverages local distributors and contractors to sell, deliver, and install efficient equipment. Product Advisor Plus has been instrumental in boosting heat pump water heater adoption across multiple states by leveraging strong partnerships with local distributors and contractors. Building on early success, we’re excited to expand Product Advisor Plus into new markets, with deployments slated for early 2025. The momentum is just beginning.

Ready to see it in action? Book a demo with us today and discover how Product Advisor Plus can take your program to the next level.