How a Limited-Time Offer Boosted Home EV Charger Sales

Discover how an Oregon utility, in collaboration with Resource Innovations, propelled residential EV charging station uptake through a strategic limited-time offer (LTO) promotion. By offering instant discounts on advanced level 2 chargers, customers experienced seamless purchases, driving over 700 orders with a 10% e-commerce conversion rate. This successful initiative not only reflects a national surge in EV interest but also presents a model for future charging programs, emphasizing the power of dynamic incentives and customer-centric promotions.